Nadia has art directed fashion imagery that is unique, feminine, whimsical but with a dark edge. A strong understanding of photography, having studied it as part of her undergraduate studies, have helped shape her vision. Her experience in the television industry has helped her develop her own personal aesthetic, creating images with a cinematic feel. Choosing bold locations, Nadia creates a mood and tells a visual story using the models as characters. Nadia has also produced content across several mediums, including photo shoots for print and digital, fashion films, fashion interviews, and her own online fashion magazine called Sesame. Sesame was one of the world’s first online fashion magazines, created in 2007, breaking new ground for digital content creation.